This work revolves around the life counterattack of the grassroots protagonist Xiaoye, telling the passionate story of how he gained courage and strength from an ordinary person with a pair of Adelaide shoes, and gradually changed his destiny, career, and industry, and finally promoted the domestic brand to the world. The core spirit of the work is "Everything can be changed", showing the positive energy of ordinary people realizing their self-worth through struggle and helping the rise of national brands. Everyone is welcome to create a spoof and witness the legend of King Ade together!
Purpose: to show the counterattack spirit of ordinary people, convey the confidence and brand power of domestic products, advocate a positive attitude towards life that "everything can be changed", and carry forward the spirit of the times with the rise of national brands.