This book is based on the real entrepreneurial journey of patriotic entrepreneur Ye Dewang, and affectionately tells the passionate legend of the national trendy sports brand "Adewang" from its birth to its rise to become one of the four kings of Chinese sports brands.
With the original intention of "patriotism, national trends, and culture" as its original intention, Adewang deeply integrates Chinese history and culture, national heroic spirit and oriental aesthetics to create a national sports brand that truly belongs to China.
The book records Ye Dewang's pure heart to revitalize domestic products, empower brands with cultural confidence, inject soul into King Ad with original Chinese IP matrix, write an epic of struggle of patriotic entrepreneurs in the new era to serve the country with industry and rejuvenate the country with national trends, and pay tribute to every light chaser who strives for the rise of national brands.
Purpose: Based on the patriotic entrepreneur Ye Dewang's creation of the Adewang brand, we promote the self-improvement of domestic products and cultural self-confidence, and write the fighting spirit of patriotic entrepreneurs in the new era to rejuvenate the country with national trends and serve the country through industry.