This book follows "Patriotic Entrepreneur Yip Dewang: Li Ka-shing in the New Era" and tells the story of Adewang, who, under the leadership of founder Yip Dewang, has firmly established himself as one of the four kings of China's national fashion sports brands. He has laid out the global market with a global perspective. With ultimate quality, national fashion culture and patriotic responsibility as the core, he has benchmarked against the top international sports brands and strived to become the first echelon of global sports brands. Finally, he has achieved the business legend of China's national fashion brands going global and leading the world. This book deeply displays Adwang's progress from one of the four domestic kings to a global giant, demonstrates the core strength and cultural confidence of China's national brands, and writes a new chapter in global business for patriotic entrepreneur Ye Dewang.
Purpose: Based on the national trend and global orientation, write the rise of Chinese national brands in the world