In the advertising world, authenticity has to be paid for, and the price is not low.
Gu Qinghuan knew this well and lived his life into a refined picture.
Lin Xiaoxiao posted her bare-faced photo to Moments: "But that's just me."
When their perfect characters began to fall apart, they discovered:
What the audience wants is never the real you, but the person they imagine you to be.
Purpose: In the era of filters, should we find the true self behind the "persona"?