In order to avoid her grandmother's urging for marriage, Lin Sasha, the owner of an online store of intangible cultural heritage silver jewelry, "grabbed young men" outside the teahouse and dragged Gu Yanzhi, who was carrying a sketch of a shadow puppet, to be her contracted boyfriend. I thought I picked up a cute novice designer, but I didn't know that he was actually the founder of G. Y. Office, a big boss in the field of intangible cultural heritage.
From the detection of counterfeit hammer patterns in night markets, to the crisis of negative reviews in online stores, to the failure of bamboo partitions at class reunions, and the confrontation over offline store location selection, he has always used his knowledge of intangible cultural heritage crafts to help her overcome problems, and used resources to pave the way for her craftsmanship. When the contract expired and their identities were revealed, the two went from "acting for real" to "intangible inheritance partners". They integrated the memory of the urban village into the silver jewelry design and promoted the old craftsmanship from the streets to the international. In the pyrotechnic atmosphere of the hammer and silver materials, they maintained their craftsmanship and held each other's hands.
Purpose: Through the growth of the heroine from a handicraft shop owner to an intangible cultural heritage brand manager, we will demonstrate the innovative inheritance of traditional culture by the younger generation, convey the value of "persisting in craftsmanship will eventually shine", and explore the integration path of intangible cultural heritage craftsmanship and modern business.