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Consumer Psychology - Theory, Cases and Practice
Wang Zonghu, Zhang Tingting Editor-In-Chief266k Wordscompleted
This book consists of ten chapters, mainly describing the consumer purchasing behavior process, purchasing decision-making process, and individual, group, social, commodity, business and other factors that affect consumers' purchasing psychology. In order to facilitate teachers' teaching and students' learning, "Learning Objectives" are set before each chapter, and "Chapter Summary" and "Exercise Questions" are set after the chapter. The text is interspersed with columns such as "Knowledge Bits"
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