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Philosophy of Retail: 7-Eleven Convenience Store Founder's Autobiography
A must-read retail bible for retail practitioners! The masterpiece of Japan's "God of New Management". A retail philosophy that sells well no matter what you sell! Consumption is psychological warfare, and retailing is a face-to-face psychological battle with consumers. Toshifumi Suzuki, the founder of 7-Eleven, the world's largest convenience store, combines more than 40 years of retail experience to tell you about the retail philosophy that hits the consumer psychology. Many of Suzuki Toshifum
180Reads9.4Score—Shelves
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Retail Psychological Warfare: Don't Think About the Customer, but Put Yourself in the Customer's Shoes
A must-read retail bible for retail practitioners! The masterpiece of Japan's "God of New Management". A retail philosophy that sells well no matter what you sell! Toshifumi Suzuki, the founder of 7-Eleven, the world's largest convenience store chain, combines more than 40 years of retail experience to tell you the secret of success in understanding customer psychology: Don't think about the customer, but think from the customer's standpoint; customers tend to remember the seller's shortcomings
46Reads8.5Score—Shelves