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Author: Jonah Berger

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Catalysis: Accelerate Change Jonah Berger117k Wordscompleted This book is another masterpiece by Jonah Berger following the best-selling books "Go viral: Let your products, ideas, and behaviors invade like a virus" and "Contagion: The hidden power that shapes consumption, mind, and decision-making." Everyone has things they want to change. Husbands want to change their wives, parents want to change their children, salespeople want to change customers, employees want to change their bosses, managers want to change the company, companies want to change the 2Reads8.3Score—Shelves