Every Fanqie book we index, searchable by title, author or tag.
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市
Marketing (Thirteenth Five-Year Plan Textbook)
Editor-In-Chief Zhu Jie, Chen Xiaojian, Sun Zengbingcompleted
This book is oriented to the specific work process of marketing and divides the content into ten items: understanding marketing, marketing environment analysis, marketing research, consumer purchasing behavior analysis, target marketing strategy, product strategy, pricing strategy, distribution channel strategy, promotion strategy and new marketing hot spots in the digital economy era. The professional statements of each project fully reflect the characteristics of institutions of higher learnin
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