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Author: Chen Feilong

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Obsession: the Journey of Creating New Cutting-Edge Brands Chen Feilong122k Wordscompleted 1. This book is the professional memoir of Emily Hayward, a pioneer in American venture capital and brand marketing, founder of the famous Red Antler, and a successful brand manager in the world. This book is a rare first-hand material for DTC cutting-edge brand operations. With its large number of detailed case reviews and comments, it has attracted widespread attention in the industry and is the eagerly awaited bible for brand operation practitioners around the world. 2. New brands are emergin 2Reads8.2Score—Shelves