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Author: Carl Crow

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40 Million Customers Carl Crowcompleted On the streets of Shanghai in the first half of the 20th century, Crowe's billboards could be seen everywhere. The company's founder, Carl Crow, was an early foreign businessman who started to engage in advertising and merchandising business in Shanghai. He regarded all 400 million Chinese as potential customers and studied all aspects related to them. In this book, Crowe describes a series of anecdotes he has experienced with a journalist's unique sharp vision and humorous and precise words: "H —Reads9.0Score—Shelves