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Author: [English]zygmunt Bauman

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How Consumerism Controls Us [English]zygmunt Baumancompleted Consumerism is an economics of excess, waste and deceit. It relies on consumers' irrationality in order to arouse consumerist sentiments. Consumerism controls our desires Bauman: In a consumer society, what is produced after each consumption is not satisfaction, but more consumption desires. To achieve this effect, consumer goods are denigrated and devalued before they can satisfy desires. Consumerism controls our sense of time Bauman: Consumerism encourages us to consume our current goals quick —Reads8.1Score—Shelves