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Author: (Japanese) Written by Suzuki Toshifumi; Translated by Gu Xiaolin

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Retail Psychological Warfare: Don't Think About the Customer, but Put Yourself in the Customer's Shoes (Japanese) Written by Suzuki Toshifumi; Translated by Gu Xiaolincompleted A must-read retail bible for retail practitioners! The masterpiece of Japan's "God of New Management". A retail philosophy that sells well no matter what you sell! Toshifumi Suzuki, the founder of 7-Eleven, the world's largest convenience store chain, combines more than 40 years of retail experience to tell you the secret of success in understanding customer psychology: Don't think about the customer, but think from the customer's standpoint; customers tend to remember the seller's shortcomings —Reads8.5Score—Shelves