Erbenren, who was persuaded to quit by a top trader face to face, used the clumsy skill of "reading every user message as a human being" in the abandonment department of the company to fight counterattacks, and grew from a small operation in Beipiao to the founder of a brand that helps farmers - and the person who persuaded her to quit came to her live broadcast room under a pseudonym when she was at her most lonely. She said: "The data is dead, and there are living people on the other side of the screen."