A nobody from a second-tier university was personally told to quit by a top-tier star's fixer. Cast aside in a department the whole company had written off, she used the humble practice of "reading every user comment as if it came from a real person" to score one comeback after another, growing from a drifter in Beijing into the founder of an agricultural brand. Then, when she was at her lowest, the person who had once told her to quit showed up in her livestream under an alias to help sell her products. She said, "Data is dead. The people on the other side of the screen are alive."