Zhou Ye, an outdoor livestream campaign manager who had driven eight million yuan in GMV in a single session, was made the scapegoat by his company during the 618 refund storm. Before publicly apologizing, he touched one of the featured hiking jackets and saw that, seventy-two hours later, a girl would collapse from hypothermia while wearing it. From then on, every product entering the sales chain revealed its countdown to the worst possible accident in his hands. Hiking jackets, tents, sleeping bags, climbing ropes... While every brand wanted only to sell its goods, Zhou Ye decided to build a livestream channel that told nothing but the truth: If you don't dare let me test your product in case it fails, don't put it on my sales page.
