Li Xiangdong, who was exhausted at a major Internet company in his previous life, woke up and returned to his hometown in Northeast China in 2014. Faced with the village-run factory that was about to close down, his stubborn father who loved to brag, his mother who was calculating every penny, and a group of neighbors who were waiting to see a joke, he decisively tore up his train ticket to go south and vowed to lead his family to make some noise in the black land!
There are no intrigues in business wars, only top-notch relatives with brilliant minds; there are no ruthless villains, only funny opponents who are blindly confident but repeatedly overturn. With a vision that was ten years ahead of his time and a mouth that could talk the dead, Li Xiangdong sold unsalable hazelnuts into hot items, transformed an abandoned factory into a paradise for Internet celebrities, and turned the cold winter into a golden tourist season.
From being regarded as a "madman" by the whole village to leading the villagers to live a prosperous life, this is a Northeast entrepreneurial epic full of fireworks and laughter. Here, difficulties are used to laugh at, opponents are used to make friends, and family members are always the warmest bed behind them. Let's see how Li Xiangdong and his whole family "renovate" a steaming new Northeast in the ice and snow!
