The Cow Never Came

[Urban fantasy] [System] [Entertainment industry] [Funny and lighthearted] [Feel-good power fantasy]

The movie The Cow Arrives bursts onto the scene, breaks box office records, and makes its director a legend. The whole industry follows suit, making cow movies and racing to claim a piece of the “Cow Cinematic Universe.”

Meanwhile, Chen Guan takes over an animation studio on the verge of bankruptcy.

Five employees. Three million yuan in funding. Going under in three months.

Luckily, he gets bound to the [Fun Event System]: the fresher the stunt and the more people involved, the bigger the reward!

So at an industry convention, Chen Guan announces his new movie: The Cow Never Came.

Reporter: “Are you trying to ride The Cow Arrives' coattails?”

Chen Guan: “It arrived. Mine didn't. How are they the same?”

The room falls silent. The trending topics explode.

Other people hire movie stars; he gets a retired radio announcer to do the voice acting. Other people spend tens of millions on promotion; he makes two hundred thousand internet users wait for an hour for nothing. The Cow Arrives has a divine cow save the world; his movie's main character is a cow who never appears.

His peers laugh at him for piggybacking on someone else's success. The investors wait for him to go bankrupt.

Then The Cow Never Came hits theaters...

No one cares on opening day. Word of mouth turns around on the second. Screenings skyrocket on the third! Audiences walk in laughing and come back for a second viewing in tears. The box office dominates the charts. His mocking peers change their tune overnight: this isn't piggybacking, it's art!

But Chen Guan has already started his next project.

Movies, animation, games, variety shows... Every time he goes off the rails, the whole internet celebrates, his peers lose their minds, and investors line up to throw money at him.

System: [The entire entertainment industry is losing it. Fun points are soaring!]

Chen Guan: “Don't rush. The cow didn't come, but I did.”