(Urban + brainless cool writing + application of business laws + industry competition)
The top marketing master on earth traveled to a parallel world where business theory was backward and became a controversial university lecturer.
Relying on the world's advanced consumer psychology and classic sales laws, he led students to break down dying companies on the spot, reducing dimensions and attacking along the way.
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[Franklin Effect]
Lu Ze: "Compared to people who have received your help, those who have helped you before are more likely to help you again."
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Matthew Effect
Lu Ze: "There is a saying in the New Testament Matthew: To everyone who has, more will be given to him, so that he will have more; but from the one who does not have, even what he has will be taken away from him.
This is the core of the Matthew Effect - the strong will always be strong and the weak will always be weak. "
"In the business world, resources, funds, and talents will never be evenly distributed, they will only spontaneously gather at the top.
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Lu Ze: "You are all elites, future business managers and investors.
Now, suppose you are the airborne general manager of a time-honored workshop,
Facing the price war and channel blockade by multinational giants,
How do you bring this dying company back to life in three days? "
