Twenty-eight-year-old Qiu Mai was once the operator of a bankrupt brand, and now he has taken over an old shopping mall with only one floor left open for business. The upstairs is closed due to fire protection rectification, and merchants lack customer flow and confidence. The new commercial complex is still poaching anchors, suppressing suppliers, and spreading the news that "Chunqiao is about to collapse." Qiomai did not use big promotions to hit traffic. Instead, he picked up his mobile phone and started with the "100-yuan dinner": each live broadcast only solves one real consumption scenario, and online popularity must turn into in-store verification and repurchase to be effective. But when she regards more and more merchants as testable data, the first people who believed in her will also refuse to take the camera. In the three-month countdown, she must learn to let traffic serve the store instead of letting the store obey traffic, and relight the unique spring bridge layer by layer.