Reborn: I Talked My Own Father into Becoming the Nation's Richest Man!

[Reborn in a Bygone Era + Business + Mastermind Behind the Scenes + Father-Son Daily Life]

In 1995, what should a 15-year-old high school student be doing?

Worrying about midterms?

Zhang Xing wakes up one day back at age fifteen. Looking at the loose liquor brewed by his family and his father working hard for every penny, he silently hands him a “Liquor Factory Acquisition Plan.”

“Dad, stop selling liquor on your own. Let’s buy the city’s liquor factory.”

Zhang Yu thinks his son has gone crazy, until he watches him charm everyone at the dinner table and slash the price of a liquor factory burdened with tens of millions in debt down to just 600,000 yuan at the negotiating table, even managing to secure all 80 mu of the factory’s land in the bargain.

From whipping lazy old hands into shape to going to the countryside to paint walls and build distribution channels; from tiered pricing and scarcity marketing to setting his sights on the coveted Golden Label title.

Zhang Yu gradually realizes that he, the boss and father, has become nothing more than his son’s “ultimate employee.”

When the Zhang family’s liquor takes the country by storm and a reporter asks Zhang Yu the secret to his success, Zhang Yu wipes away his cold sweat. “What secret could I have? I just happen to have a good son.”