[Urban Entrepreneurship + Online Livestreaming + Face-Slapping Satisfying Read + The Hard Knocks of Starting a Business + Idealism + Comeback and Rise + Growth and Rewards]
A restauranting iron rule has long circulated in Longjia Jie: the first floor makes money, the second floor is doomed.
Here, the second floor means no foot traffic, no exposure, and certain closure. For ten years, countless entrepreneurs have fallen here, leaving no trace behind.
Chen Feng is a veteran of short-video traffic, and he refuses to believe it.
He stakes everything he has, 700,000 yuan in savings plus his mortgaged property, on a back corner of the second floor in the old commercial district, and hangs up a sign reading "Denghuo Wei."
He won't just open a restaurant. He's going to livestream the whole process!
The move instantly fires up the whole city's appetite for a spectacle. The war correspondent group checks in every day, streams are flooded with hate, and everyone is counting down like crazy:
"I bet he'll be calling Brother Yong in three months!"
"Still taking out loans to start a business, still all-in, still livestreaming it to the whole internet."
"Can't wait for this sucker to lose every cent and go bankrupt!"
Facing the whole internet's ridicule, Chen Feng defiantly shouts over the cooking smoke and power outages: "I'm not in the restaurant business, I'm in the traffic business! I'll teach traditional business owners how to do business!"
[Fiction Disclaimer]
1. This book is a work of fiction. All characters, shops, and place names are invented and do not represent real people or places.
2. The restaurant startup, investment decisions, online public opinion, and other events in the book are included solely for the story and do not constitute investment or business advice.
3. This book aims to convey the values of "doing things diligently and returning to one's original intentions." It does not encourage reckless investment or excessive debt.
4. Any resemblance between events in this book and real life is purely coincidental.
A wonderful book, highly recommended