In his previous life, he worked in e-commerce operations and dropped dead on the eve of a major sale, still clutching the "one last click" he hadn't finished cutting the price for.
When he opened his eyes again, he'd transmigrated to the cultivation world. The System prompted him:
[Starter Pack: Invite 3 people to help and you can come back to life]
Jiang Fan: I have to recruit people even after I'm dead?!
Even more outrageous, the System's cultivation method was: take a slash, gain 1% cultivation.
So everyone in the city saw a madman set up a stall with a sign that read: "Slash me and get an egg."
His enemies lined up to take a swing. He grinned as he took each hit: "Worth the deal."
All the cultivators in the city reached the same conclusion: this guy is a masochist the likes of which you see once in a century.