In 1984, the spring breeze of reform just blew into the small county.
When Chen Weidong came back from rebirth, he had no money in his pocket and no factory in his hands. He only had a garment production group on the verge of bankruptcy and a warehouse of unused fabrics.
Everyone said that self-employed people could not get on the stage, county clothing factories could not compete with large factories in provincial capitals, and a pair of jeans could not make any waves.
However, Chen Weidong knew that in the next few decades, clothing, foreign trade, brands and private manufacturing would give birth to a magnificent golden era.
He made the first batch of washed jeans in the county out of stock cloth that others despised;
Large state-owned factories blocked fabrics, so he joined forces with loss-making county factories to establish a clothing joint venture;
When his peers copied money, lowered prices, grabbed machines, and cut off raw materials, he turned crises into orders time and time again, and turned the opponent's containment into a step for his own expansion.
From a few old sewing machines to the first foreign trade order;
From a small Dongfeng sales department to a clothing empire with design, production, channels and brands.
In this life, Chen Weidong not only wants to make money.
He wants to let those stalled machines roar again, let the worried workers guarding the empty factory buildings get their wages again, and he also wants to personally create a clothing brand that truly belongs to the Chinese.
The tide of the times has arrived.
And he wants to be at the forefront of the trend.