An ordinary modern man transmigrates to the 1970s and becomes Ma Jixiang, whose life is plagued by misfortune. After waking by sheer luck from a near-fatal injury, he finds no warmth from his family. Instead, he is cursed by spiteful relatives and criticized by his neighbors. He stops holding back, gives his awful family a piece of his mind, turns his household's fortunes around through his own efforts, and begins a life of getting rich in the era.