National sprint champion Qin Feng had his contract torn up by Xianglong Sports CEO He Mingyuan in public at a sponsorship conference. He was falsely accused of taking banned drugs and his career was ruined. He saw clearly the dark chain of the sports industry in his shame, and decided to start from an underground warehouse transformed from an abandoned community, and accumulated his first pot of gold by reselling second-hand equipment. Former teammate Lu Qingchuan broke with him due to misunderstanding, but secretly provided resources when he was banned by the entire industry. Qin Feng used data models to subvert the talent selection system, hired retired coach Zhao Tiejun to establish a devil youth training camp, and teamed up with reporter Liang Siyu to spark a war of public opinion. When he launched his self-developed carbon fiber running shoes in the international arena, He Mingyuan realized that the man he had stepped into the mud was burying him with his entire empire.