Qin Feng, the national 100-meter champion, has his contract torn up in front of everyone by He Mingyuan, the CEO of Xianglong Sports, at a sponsorship launch. He is also framed for doping, bringing his career to an end. In the depths of humiliation, he sees the dark chain behind the sports industry and decides to start in an underground warehouse converted from an abandoned residential complex, making his first fortune by reselling used equipment. His former teammate Lu Qingchuan breaks with him over a misunderstanding, but secretly provides resources when Qin Feng is blacklisted by the entire industry. Qin Feng upends the talent selection system with data models, recruits retired coach Zhao Tiejun to build a grueling training camp, and joins forces with reporter Liang Siyu to ignite a media war. When he unveils his own carbon-fiber running shoes on the international stage, He Mingyuan finally realizes that the man he drove into the mud is now using an entire empire to bury him.
