[Rebirth+Era+Entrepreneurship+Shuangwen+Systemless+Food Empire]
Reborn in 1992, Xu Qinghe took over a county food factory that was on the verge of bankruptcy.
Warehouses were overstocked, wages were in arrears, banks were calling for debts, and the entire factory was waiting to sell equipment and break up.
Everyone felt hopeless.
Only she knows that a golden age for the snack industry is coming soon.
Others sold biscuits and made canned food, but she focused on a snack that no one looked up to - spicy strips.
From setting up a stall in front of the school for trial sales, to selling goods in the canteen;
From a fire in the county to sweeping the country;
From a few old machines to establishing a modern food group.
Faced with plagiarism, malicious stockouts, price wars, and capital siege by peers, she gradually developed new products, built brands, and deployed channels, taking a small factory on the verge of bankruptcy and growing it into a food empire spanning the country.
Years later, when a reporter interviewed this billionaire entrepreneur, he asked:
"What was the starting point for your success?"
Xu Qinghe replied with a smile:
"Just a pack of spicy strips."
