-In 1983, in the early days of reform and opening up, Jiangzhou City. Self-employment has just begun to rise, and the planned economy and the market economy are colliding fiercely, full of opportunities and chaos of wild growth. - Wu Runmin, who was the CEO of a food giant in his previous life, was reborn into a debt-ridden youth. He has a ruthless and decisive personality and is proficient in business layout and human nature. - Starting from setting up a stall in the alley, starting with "boneless chicken feet", a single product that reduces dimensionality, and gradually establishing a food empire through "taking advantage of state-owned factories", "counter-attacks through public opinion wars", and "establishing processing groups".