In September 2005, Lu Mingyuan woke up on the creaking iron frame bed in his dormitory. The cracks in the ceiling were still the same, the song "Mouse Loves Rice" was playing outside the window, and the white sneakers on my feet were unglued. Everything was exactly the same as in his memory - except that he had twenty years of the future in his mind.
In his previous life, he had tightened screws, delivered takeaways, and run Didi. In his thirties, he stayed in a shared house and watched others take off on the wind, without even catching a feather. Now standing on the university campus in 2005 again, with the 2,400 yuan he earned from moving bricks during the summer in his pocket, he decided not to miss it again this time.
Stall No. 1 On Commercial Street was the first crack he pried open. Second-hand MP3s can be refurbished and resold, and you can earn RMB 100 per unit; charger and data cables cost RMB 4 to buy and RMB 10 to buy out, making small profits but quick turnover. Competitors range from Zhao Kai, who runs a stall on campus, to Zhou Hongbin, a local distributor, and from regional chains to large national manufacturers. From campus tin stalls to 21 university town shops, from Jiangcheng digital chain stores to cross-provincial campus layouts, from self-owned accessories factories to diversified industrial groups.
He has been on this road for fifteen years, stepping on the hot spots every step of the way - digital hardware, hand-painted cultural and creative IP, the rise of e-commerce, commercial real estate, and the integration of culture and tourism. But what is more important than the outlet is the girl squatting in the commercial street painting. Su Wan, a student at the Academy of Fine Arts, is an original creator of hand-painted paintings. When he took the first hand-drawn sticker from her, their fates became entangled. She drew him standing behind the stall delivering goods, drawing people coming and going in the commercial street, and drew an entire book of sketches. Later, those paintings turned into cultural and creative brands and became
