[Business battles + mind games + Northern Song intrigue] Chen Shi, an MBA graduate, transmigrates to the Northern Song dynasty and finds himself in hell mode from the start: his father has died, leaving behind massive debts and a tea house on the verge of bankruptcy.
Faced with extortion by local thugs and a takeover attempt by powerful families, he uses his modern knowledge of market economics to crush them with a decisive advantage!
From hunger-marketing “crab-stuffed oranges” to drawing customers in with a “poetry wall,” he transforms a run-down tea house into a top-tier star in Bianjing.
He befriends talented scholars from the Imperial Academy, outwits thugs and hooligans, and even attracts the attention of the authorities.
While everyone thinks he is just a shrewd merchant, he is actually playing a much bigger game. In the bustling city of Bianjing, he is not just out to make money: he intends to turn the world upside down!
