At her engagement party, Su Jinli is publicly dumped by her fiance and trampled into the dirt by the Su family. Everyone waits to see her make a fool of herself.
But the very next moment, she awakens the "Price Tag Eye": everything in the world has a price, from people's hearts, secrets, luck, health, and power to all else under the sun.
She buys the scumbag's truth, making him expose his schemes in front of everyone; buys away the Su family's good luck, sending her enemies into one disaster after another; and buys business opportunities, building Jinli Capital step by step until she becomes a queen no one dares provoke.
Then the mysterious Fu Jingheng appears and takes her into the hidden world of the "Price Ruins," concealed behind reality. The Manor Lord Wei Changgeng, the truth behind her parents' car accident, the Guiyuan Ledger, and the struggle over who will become the Gatekeeper all come to light as well.
From having nothing to controlling everything, Su Jinli finally understands: everything has a price, but conscience is priceless. She will buy back the truth and rewrite her own fate with her own hands.