My Designer Paper Effigies Are Taking the Underworld by Storm

At 22, unemployed college graduate Li Hao is forced to take over the Guiyang Funeral Garment Shop, which his grandfather left behind. The deficit in the books weighs on him until he can barely breathe. Desperate to survive, he launches “sexy funeral clothes,” “trendy-brand paper offerings,” and “custom outfits for young decedents.” To his surprise, a short video goes viral overnight. The entire internet mocks him for being outrageous, and his competitors accuse him of betraying the rules laid down by their founder. It isn't until the first lace funeral gown is taken away by a “buyer” that Li Hao realizes the orders aren't coming from the living at all...