Entertainment: Starting with a Budget of 80,000 Yuan, the Whole Network Cried

[City] [Entertainment] [Director] [System Flow] [No CP] [Business Line] [Advertising Breaks the Circle] [The Rise of Domestic Products] [Behind the Scenes] [Industry Slap in the Face] [Positive Energy] [Work is King] Lin Jiming, a newly graduated editing assistant, traveled into a parallel world and became the lowest-level project assistant of Chengguang Pictures. Right from the start, he was pushed by the company to take on a hot-button project that no one dared to tackle: shooting an advertisement that "young people love to watch" for a time-honored soda brand that was on the verge of collapse. The budget is small, the cycle is short, Party A is wavering, colleagues are waiting to see the joke, and people on the Internet are still ridiculing that "domestic products only sell feelings." Just when Lin Jiming was about to run away all night, [Wanxiang Imaging System] woke up: as long as the work triggers real emotions, it can redeem the classic imaging scheme and directorial ability missing in the parallel world. The problem is that the system task requires filming "film and television works", but in reality Party A only wants "a thirty-second commercial." Lin Jiming was silent for three seconds: Thirty seconds is too short, so I can make it into a thirty-minute short film, right? As a result, he shot a soda commercial into a passionate short film that intertwined youth, summer, fathers and memories of the times. On the day of the release, the entire network burst into tears, the brand was sold out, Party A changed its tune on the spot, and colleagues collectively lost their voices: Do you call this an advertisement? From domestic product advertisements, urban cultural tourism, intangible cultural heritage records, public welfare short films, to animated films, variety show planning, and theater blockbusters, Lin Jiming has been misunderstood, questioned, and besieged along the way, but he has repeatedly used his works to break the audience's defenses. Others want conversion rate when shooting advertisements, but he wants to make an era bright when shooting advertisements.