Zhang Shu was reborn and returned to 1990 to avoid the plot of his ex-girlfriend Sun Tong. In order to collect the fine for the family's excess child, he used his experience in his previous life to set up a stall selling special braised pork. He cleverly used lottery marketing to defeat his opponent's low-price encirclement and suppression, met Li Wantang, the director of the food factory, and successively defeated the local snakes Gou Ziqiang and She Ye's repeated attempts to make things difficult for them. Subsequently, Zhang Shu switched to the handmade leather bag business and built his own brand. He met the reclusive wealthy businessman Wang Defa by chance and obtained investment. He overthrew his evil opponent in accordance with the law, founded a clothing factory, and harvested career and love together with Li Wantang.