The protagonist Lin Yi is a top publicist and the illegitimate son of the wealthy Zhou family. He was pampered by his family since he was a child and has been looked down upon. He hates the indifference of his family, but is eager to prove his worth. By chance, he was involved in the whirlpool of a state-owned enterprise restructuring. With his excellent public relations skills and precise understanding of human nature, he helped the company on the verge of bankruptcy turn losses into profits, and thus entered the coveted but crisis-ridden "officialdom." From enterprises to institutions, from the grassroots to the top, Lin Yi uses his "public relations thinking" - discerning needs, establishing links, managing expectations, and resolving crises - to deal with various complex interpersonal relationships and interest disputes. He has no backstage and no golden fingers. His only weapons are his extraordinary mind and deep understanding of the rules. Along the way, he encountered suppression from his boss, exclusion from colleagues, and frame-up by his opponents, and he also made like-minded allies and confidantes. In power struggles again and again, he adhered to the bottom line, used his opponents' greed and pride to set up subtle traps, and brought down his enemies one by one. In the end, he grew from a despised "non-staff" to the core of power that can influence a party's structure.