Lan Xi is a top advertising planner who took over a legendary brand rebranding case; there are seniors in the team who are dissatisfied, and rival companies are pressing harder; she uses user insights to break the situation, but encounters a data leakage crisis after the first proposal; an investigation reveals that her assistant has been bribed, and she reluctantly fires her best friend; she and Shen Ye, the representative of Party A, go from tit-for-tat to mutual admiration, but the two companies are bidding for the same project; for the second proposal, she sets up a counter-intuitive plan to disintegrate the opponent's alliance; project During the execution of the project, she discovered that Shen Ye's boss was corrupt, and she chose to disclose the evidence, which led to the suspension of the project; Shen Ye fell into a career crisis, and the relationship between the two dropped to a freezing point; her ex-boyfriend returned and asked to get back together, and Lan Xi hesitated between old love and new love; she determined to start an independent business and won the industry annual conference award with a new concept; Shen Ye resigned to join her, and the two teamed up to create an industry benchmark; in the end, Lan Xi won the competition and won back love, but more challenges lie ahead.
