Senda

Urban | Transmigration | Beauty Business Startup | Mother and Daughter | Suspense | Women's Growth | Heartwarming and Healing | Business Rivalry | Comeback | Ensemble Cast | In 2025, Huang Xiaojia, a beauty brand director, is betrayed by her boyfriend and business partner. Her company goes bankrupt, and her reputation is ruined. A car accident sends her transmigrating back to 2015, into the body of a 20-year-old illegitimate daughter who was abandoned by her family and humiliated by her older sister.

With all the beauty industry's developments over the next ten years in her memory, she sets out from a rented room in an urban village with 3,700 yuan in startup capital. Starting with a single lipstick, she builds her own beauty empire. She names it "First Color," after the first shade her late mother, Li Xiulan, ever created.

This is not just a simple transmigration face-slapping power fantasy. It tells the story of:

· A daughter who uses entrepreneurship to pursue justice and clear her mother's name in a wrongful case from twenty years ago

· An illegitimate daughter from a small town who turns a brand into a city's pride through quality and sincerity

· A slow-burn romance that grows from business partners into soulmates, restrained and cool on the surface, yet brimming with undercurrents

· The growth of ordinary people: shop assistants, designers, contract factory owners, and competitors, all finding their own light in their own "First Color"