Other people transmigrate to start businesses, turn their lives around, or conquer the world. Yu Cengceng transmigrates and unlocks the grand business of internet clout-chasing!
In his previous life, he was a seasoned low-level internet operator, an expert at gaming traffic and manipulating public opinion. The one thing he couldn’t do was make a decent product.
After transmigrating, he inherits Cengceng Tech, a company on the verge of bankruptcy, with debts of a million and a shabby office. His only three employees are a general admin who does odd jobs, a rookie programmer, and a business developer with connections but no resources.
With creditors about to show up and shut the place down, Yu has a sudden flash of insight and grasps the secret to getting rich:
There’s no need to make a good product. Just ride every wave of hype as hard as you can!
A major tech company spends hundreds of millions making a hit app? No problem. He changes one character, copies an icon, and quietly launches a low-budget knockoff.
A top product manager blasts him as a scourge on the industry and a shameless copycat? Yu livestreams a slick, sophistic argument, insisting it’s a tribute to the classics and a lightweight fan spin-off. He turns the criticism into an all-purpose traffic magnet across the internet!
With cheap imitations, loopholes in the rules, bad reviews that drive traffic, and money made off public opinion, he rides the coattails of one trending app after another, starting with Notes from Jiuzhou. With just a few hundred thousand in costs, he racks up tens of millions of downloads, transforming a failing little company into the internet industry’s most controversial dark horse.
While everyone else competes over products, technology, and research, Yu’s all about freeloading his way to victory through parasitic clout-chasing. Others call him a disgrace to the industry and a scheming opportunist. With his silver tongue, an incredible team, and a genius lawyer, he walks the edge of the law and gives face-slapping comebacks to the big tech companies’ top players.
