100 Rules for Doing Business in Chaoshan

Chaoshan people are called "Oriental Jews". It's not because they are smart, but because the rules of doing business in Chaoshan are different from those in other places. My name is Chen Rui, from Chenghai, Chaoshan. I grew up among businessmen. My grandfather opened a store three times from scratch. The first two times he lost everything, but the third time he was able to stand firm. It took seventeen years since he opened the store. My uncle never signs a contract. Good things discussed verbally are more reliable than written words in black and white. Everyone in the entire Chaoshan circle knows that he keeps his word. My grandma can't speak Mandarin, but her account books are clearer than the company's finances. How much money the family had, who owed it to whom, when it should be collected, when it should be waited - she kept an account in her mind and never made mistakes. My cousin Chen Kai went to Shenzhen when he was 20 years old. He slept in the Chaozhou Guild Hall in Huaqiangbei on his first night. Later, he got his first stall through the introduction of fellow villagers. Now he has three stores. And my third uncle, the oldest businessman in the village, has only taught others one sentence in his life: "In business, you must first be a good person." This book is not about teaching you how to make money. These are 100 rules that I have memorized from these people since I was a child. There are some rules that Grandpa earned in exchange for three failures. Some of them were supported by my uncle's lifetime credit. Some of them were told to me sentence by sentence by my grandma at the stove or at the coffee table. Behind every rule, there is a true story. You don't have to be from Chaoshan to understand. Because these rules, in the final analysis, mean one thing - be a good person, do things, and be serious. Article 1: When doing business, you must first pay homage to your master. What you worship is not God, but your own seriousness. There are ninety-nine more to come, I will tell you one by one...