One sentence summary
How does a small Amazon seller find his own rules of survival in the cracks between TikTok, Shopee, Temu, and Meikeduo.
Story introduction
Lin Wei, a cross-border e-commerce seller in Shenzhen, has become one of the top 20 sellers on Amazon in three years with a vegetable cutter.
But the ceiling for growth is coming down - platform fees are rising, competing products are plagiarized, and profits are as thin as paper. TikTok, Shopee, Temu, Meikeduo, every new platform is like an opportunity and a new abyss.
Former colleague Su Tong came to her door and wanted to partner with her to sell goods on TikTok. Supplier Chen Jiaming extended an olive branch and wanted to sign an exclusive cooperation. A man who works in Latin American logistics sent a message late at night: "Your goods have arrived."
On the one hand, there are less than six hours of sleep a day, and on the other hand, there are endless scams and malicious competition. She has encountered buyers who asked to leave the goods at the door and then said they had not received their refunds two days later; service providers who disappeared after receiving money; and suppliers who ran away with their money.
This is not a "get rich overnight" story.
This is the story of how an ordinary seller survived and found his own path during the industry reshuffle.
"Three years of working in cross-border e-commerce, I have learned a truth: the platform is not your boss, nor is it your partner. It is a landlord who can kick you out at any time, and the rent you pay is your entire net worth."
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