A modern business tycoon transmigrates into the body of a poor scholar in ancient times. While everyone else studies the rigid eight-legged essays, he uses marketing, negotiation, and resource management to master the imperial examinations. From the county exam to the palace exam, he uses modern thinking to outclass his rivals by a mile, makes a name for himself in the exam hall, establishes himself at court, wins both fame and fortune, and reaches the pinnacle of life.