Suspense and thriller (modern city + intangible cultural heritage + strange stories about rules + female growth), avoiding pure horror and persuading people to quit, focusing on "Chinese thriller + wits to break the situation + exciting counterattack", covering all age groups.
Core worldview
• Paper ties are not meant for burning the dead, they are used as stand-ins for "obsession". If the obsession persists, it will become a "haunting spirit", trapping living people according to its own rules.
• The mission of Zha Cai Pavilion is to use paper that complies with the rules to send away lingering spirits and break the curse.
• Every haunted spirit has its own "survival rules". If you violate the rules, you will die. Only by finding loopholes in the rules can you break the situation.
