In Shanlian Town, Wang Yan, the last descendant of the century-old pen shop "Yan Xi Tang", is guarding the pen-making skills left by his father. He sees that this skill that has been passed down for thousands of years will be lost in his own hands. He is a top student in the calligraphy department of the Academy of Fine Arts, but he can only make a living by selling cheap brushes worth tens of dollars each on the street. He is proud and desperate inside.
In Shanghai, gold-medal planner Lin Xingyue had just completed a sensational "Intangible Cultural Heritage Renewal" case, but a red light came on in her body. The company "exiled" her to a small town, with the task of getting rid of the "most difficult" pen maker. She came confidently with data, PPT and business logic, but was turned back by Wang Yan who said, "I won't sell my pen to people who don't understand it."
One needs to "keep" and the other needs to "change". People from two worlds, in an old house filled with wool, went from being tit-for-tat to having to fight side by side. When capital, plagiarism, and public opinion struck one after another, they discovered that the sharpest pen tip can cut open not only the market, but also people's hearts.
This is a story about craftsmanship and business, persistence and change, and it is also a story about how two people find their place in each other's world.
