"Zhentai Trading Company" is a gripping long historical novel, based on the wealthy Cheng family in Huaibei from the middle and late Qianlong reign of the Qing Dynasty to the early Republic of China. It tells the legendary journey of Cheng Kaiju from a refugee to the founder of a business empire, and then to the decline of the family. Through delicate psychological description and ups and downs of plot design, the novel shows the struggles and choices among the Cheng family members between power, money and morality.