How to objectively and comprehensively reflect the whole picture of contemporary Japan? There are basically no studies or books in this area, and there are even fewer books analyzing the real thoughts of Japanese society. Best-sellers are a mirror of the times and a collective reflection of real social needs. Japanese society has experienced tremendous changes since 1991, from traditional conservative views to liberalization, from the collapse of group society to individual society, and recently to the overall rightward shift in Japanese social thinking. The rapid changes have made it difficult for ordinary Japanese people to adapt, and they need to find spiritual comfort and sustenance, so best-selling books came into being. This book analyzes the changes in Japan's national character and its ideological tendencies through Japan's best-selling books over the years.
The time span of this book is from 1998 to 2007, and it mainly discusses the transformation of Japanese values (from traditional conservative concepts to liberalization and marketization), as well as the formation process of individual society (after the collapse of group society, individuality became the mainstream).
