While other streamers sell makeup and snacks, he sells ghosts heat packs, folding stools for lining up to be reborn, and upgraded milk tea recipes for Meng Po’s soup.
While other streamers rely on big spenders to hype up their broadcasts, his top fan is Yan Zheng, a wronged soul and CEO of the Underworld driven half-mad by Heaven’s KPIs. The Ten Yama Kings crowd into his livestream to grab flash-sale deals, while Black and White Impermanence work as his personal delivery guys.
From a laughingstock in the mortal world, a walking jinx whose livestreams always went wrong, to the top-tier star of livestream shopping, adored by billions of ghosts in the Underworld, he used nothing but his gift of gab to revive the Underworld’s thousand-year-old mess and plug the King of Hell’s fiscal hole.
Li Bai drank the wine he promoted and immediately wrote a poem advertising it, crashing the livestream server on the spot.
Wu Zetian became his business partner and turned the Underworld’s women’s market into a top-tier hit across all three realms.
Guan Yu became his head of security. Anyone who caused trouble got a taste of his Green Dragon Crescent Blade.
Even Qin Shi Huang, who had spent a thousand years dodging his debts, begged him to turn the unfinished Epang Palace into a success.
There was only one person who wouldn’t cut him any slack: Shen Zhiyi, the Underworld’s stern-faced compliance officer. She rejected his proposals every time and nitpicked every detail, refusing to let even a misplaced punctuation mark pass.
Jiang Xunlu: “It’s just rules, right? I’ll handle it!”
Later, all of the Underworld saw the cold-faced judge, who didn’t even take the King of Hell seriously, crouched in his livestream grabbing 9.9-yuan heat packs with free shipping, stubbornly insisting she was only checking the product’s compliance.
Later still, when the barrier between yin and yang across the three realms was on the verge of collapse, he launched a livestream broadcast simultaneously across all three realms. Tens of billions of viewers tuned in to back him up. Smiling at the camera, he called out, “Folks, 3-2-1, click the link!”
