Advertising planner Shen Yi received a request from a mysterious client: to create a promotional project that can trigger "nameless fear" and "primitive madness" in humans. He thought it was some kind of avant-garde art and stayed up late to make a plan. After the plan was launched, strange phenomena began to appear in the city and people were in a trance. Shen Yi was horrified to discover that Party A's true purpose was to "awaken and warm up" an indescribable existence through fluctuations in the collective subconscious of mankind. And his creativity is outstanding.
