After working herself to death from overtime, corporate drone Xu Mingshu opens her eyes and finds herself back in 1983. The good news: she's alive, young again, and has a secure government job plus a private room in a communal apartment allocated by her work unit. The bad news: her family is forcing her to marry the factory director's divorced son, and her secure job is hanging by a thread, liable to be “restructured” at any moment.
Faced with her tearful mother urging her to “think of the family” and a greasy man who acts as if she's getting a fantastic deal by marrying him, Xu Mingshu promptly reports him, then quits with a flourish, throwing away the secure job everyone else envies.
Everyone says she's crazy, giving up a perfectly good life to become a self-employed businesswoman.
In the face of everyone's confusion and mockery, Xu Mingshu just smiles.
Give me a break. She's a top marketing director from the 21st century, with decades of future fashion trends and marketing strategies in her head. In the golden 1980s, she would be a fool not to build a business!
Starting with a tiny clothing stall at the night market that nobody cares about, she goes on to create a nationally beloved fashion brand that takes the country by storm. From hand-drawn designs to bringing in advanced production lines, she sparks a fashion revolution in that simple, unpretentious era with her ahead-of-her-time taste and business acumen.
The relatives who once urged her to marry: “Mingshu, about your cousin... could you find him a job at your factory?”
The neighbors who once looked down on her: “Boss Xu is incredible, so perceptive and bold!”
And that greasy factory director's son? He was swept away by the tides of the times long ago, no one knows where.
As for the aloof engineer who has always supported her in silence,