In 2019, Lin Yi, who graduated with a major in computer science, accidentally joined Qiming Software as a salesperson because he didn't want to write code. On his first day on the job, his mentor told him: "Sales is not an assembly line, it is intelligence work." From a rookie who was hung up on the first call to a top salesperson who won a multi-million-dollar project, Lin Yi learned one thing in two years: behind every winning deal, there are precise control of six elements - project background, key needs, key people, time plan, decision-making process, and competitive strategy.
This book breaks down a complete To B sales methodology into 100 practical technical points and integrates it into real order-making scenarios. No romance, no sensationalism, just customers, opponents, strategies, and orders. Each chapter is a technical point that can be used after reading it.
